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Senna's R$6.3 million car wasn't the Williams, and that proves the point

The headline price belongs to a road-going Honda NSX, not a Formula 1 car. The real Williams is still to come, and the gap tells us what collectors really buy.

Published
November 1, 2026
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3 min
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Industry

Photo: More Cars / Wikimedia Commons (CC BY 2.0)

Would you pay more for a car because of who sat in it than for what it can do? Collectors just answered, loudly, and an important distinction makes the answer even more interesting.

The car that sold this weekend was not the Williams. As g1 reports, a 1991 Honda NSX used by Ayrton Senna went under the hammer in London on Saturday, October 31, for £871,000, about R$6.3 million in a straight conversion without taxes. The pre-sale estimate, according to Folha's F5, was £500,000 to £800,000, with RM Sotheby's running the sale. So it cleared the top of its range.

The Williams is a separate lot. Grande Prêmio notes that it is one of only two chassis of the 1994 car Senna used, an FW16 he drove in pre-season and in track work before the Brazilian GP. It will be sold in New York in November, also by RM Sotheby's. We won't put a number on it here: the estimate isn't something we can state from our documentation.

The NSX price is a story premium, not a performance one

A 1991 NSX is a fine car, but it is a road car that, in its day, had plenty of siblings. What the buyer got for £871,000 is a documented link to a man. Reports describe it as a car provided by Honda to Senna, and one reported detail is that he used it in Portugal. Nothing in that description involves lap times.

In our view, that is the cleanest evidence you could ask for that the number on the hammer is mostly narrative. Strip Senna away and you have a nice, old Japanese sports car. Add him and the price topped the high estimate. Nobody bid on the engine.

The Williams will test how far the story stretches

Here is where we would be careful with the easy thesis. A Formula 1 chassis is a very different object from a road car. It is scarce (one of two), it is tied to a specific, historic season, and it comes from the team and the year people already associate with Senna's final chapter. Whatever it fetches, we expect it to be priced on emotion and scarcity, not on usability. You can't drive an FW16 to the shops, and we doubt anyone buying one cares.

That is also why the NSX result is a useful warning against over-reading. A strong result for one car doesn't guarantee another. Auctions are single events, and the Williams will have its own dynamics. If it does well, it will probably be because of the same factors, not a market trend we can read off one Saturday in London.

Can the EV shift devalue a relic? Probably not, and that's the point

The tempting claim is that relics are the one automotive asset electrification can't touch. Take that as our opinion, not a documented fact. But the logic holds up on what we do know. If the price comes from provenance rather than power, then it doesn't depend on what the next generation of cars does. A combustion engine going out of fashion doesn't make Senna's presence in a seat any less real.

If anything, we suspect the opposite pressure. As ordinary cars become more alike and more software than machinery, objects with a human fingerprint on them may look scarcer, not cheaper. That is a prediction, not a certainty, and it applies to authenticated objects, not to old cars in general. A random 1991 sports car without the paperwork is not a relic.

What to take from this

If you are thinking of old cars as a store of value, the lesson is narrow: pay for documentation, not for specifications. The NSX showed that provenance can lift a modest car past its estimate, and the Williams will show how that logic scales to the rarest piece of all. We'll be watching New York.

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